ACT NATURAL

Vita Spritzer is a modern sparkling drink made with real Aussie fruits and enriched with natural vitamins A, B and C — a healthier, lower-sugar alternative to traditional fruit juice.

The client came to us with "Vita Spritzer" already in hand for their first product, on the back of the founder's earlier successful softdrink brand, Kreol. But as the strategy developed, it became clear this wasn't a single product — it was the first release in a wider range the client wanted to bring to market.

That shift meant Vita Spritzer needed a home: an overarching brand name that could hold the full range together, with Vita Spritzer sitting beneath it as the first product to launch. We landed on Act Natural — a familiar saying, quirky and approachable, that softens the positioning against juice while putting the word "Natural" front and centre, exactly where it needed to sit.

The name also gave the packaging somewhere to go: a nutritional "science bar" on the front of pack, calling out the ABC vitamins and linking straight back to the Vita Spritzer name underneath.