GREAT NAMES.

Brand Naming

A great name can shape how a brand is understood before anything else is said. It can signal an idea, create distinction, build recognition and give the wider brand something to grow from.

Our approach to naming combines strategic thinking with creative exploration. Understanding what the name needs to communicate, where it needs to sit and who it needs to speak to, before exploring the words, ideas and unexpected connections that can make it memorable.

— Brand, business and company naming

— Product, service and sub-brand naming

— Naming rationale and brand story

— Audience, market and competitor analysis

— Linguistic, cultural and etymological exploration

— Naming systems and conventions

— Domain and digital landscape review

— Preliminary trademark and IP screening

— Taglines and accompanying brand language

FAQ

  • Most naming projects run over 2–4 weeks, from initial brief through to a shortlist and final recommendation. Timelines can flex depending on the depth of research, number of stakeholders and trademark screening required. Where practical, we can move faster than this typical timeframe to suit a tighter deadline.

  • Naming projects start from $5,000 +GST. Every project is quoted as a set price upfront, based on scope — so there are no surprises or hourly billing once we're underway.

  • A curated shortlist of names, each with a rationale, and a final recommendation with supporting brand story and language. Preliminary trademark and domain availability notes are included for the shortlisted names.

  • We run knock-out trademark screening in-house during the process so obvious conflicts are caught early. For comprehensive clearance and filing, we can recommend our trademark attorney — or you're welcome to use your own.

  • A brief covering the business or product, its audience, competitors, positioning and any naming constraints (industry, geography, existing brand assets). The more context provided upfront, the sharper the exploration.

  • As much or as little as needed. Some projects run with a single kickoff session and async feedback rounds; others benefit from a workshop with key stakeholders. This can be scoped per project.

  • If the shortlist doesn't land, we revisit the brief and run a further round of exploration. The goal is a name you’re confident in, not just a list to choose from.

  • “That greater purpose you sparked is now the core of the Seavu brand. Thank you."

    Charlo Carabott, Seavu

GREATNESS STARTS HERE