AMERICAN CREAM
BRAND NAMING
Born in LA from a couple of Aussie entrepreneurs, American Cream was a boutique ice creamery sourcing the finest products from across all fifty states.
The name plays on "American Dream" — the pursuit of making it in America — swapping in "Cream" to land squarely on the product while keeping the wordplay instantly recognisable. It's unique, playful, and does the rare thing of referencing both the founders' story and the product in a single word.
The tagline, "Finely Travelled," carries the same double meaning through: a nod to the ingredients sourced from across the country, and to the founders themselves, a long way from home in pursuit of their own American dream.
TAGLINE
Finely Travelled
IMPACT
— Replaced a confusing, techy name that needed explaining
— Repurposed a familiar word to describe an unfamiliar technology
— Set a naming direction for future Silverpond products to follow
— Grounded in real early-adopter applications, not just concept