APPONA TIME
BRAND NAMING
Appona Time rode the early wave of app development, bringing "Skype"-style video calls together with e-book reading — a platform where readers could share stories and screens together in real time. Built predominantly for parents and other close relationships, like grandparents, separated from children at story time, it was an early adopter of what the growing technology made possible.
The name plays on the opening line of a traditional children's storybook, "Once Upon A Time," merging "App" into "On A Time" to land on Appona Time (or Appona for short). It's clever without needing to be explained, and it translates cleanly across every audience the product served — parents, grandparents and children alike would all recognise the reference instantly.
IMPACT
— Built on a phrase every target audience already knows by heart
— Wordplay works without needing explanation
— Name doubles as a description of the product's purpose
— Distinctive positioning in an early, fast-moving app category